Required Metadata:

  • App Store Name - The App Store name is used only in the app store, not on a user's device home screen. Tip: all of the words in the app store name count as keywords when user's search for your app. 30 character limit.
  • Categories - allow users to find your app without searching for the app name or keywords.
  • Roku Description - This is a description of your app that will be displayed in the app store. Keep your catchiest content in the first few lines to make sure it is visible to all visitors.

Optional Metadata

  • Developers Website - Your website to be passed on to the app stores. If you using OTT programmatic ads, it's recommended to add your website.
  • Release Notes - Use this text to describe whats new in your app update. You can always use the default "This release includes bug fixes and general stability improvements" by leaving it blank.

Required Assets

  • Roku App Icon(HD) - This will be used for the app icon on the home screen as well as in the App Store. Changing App Icon will require an app update.

    Requirements:
    • 336 x 210 px
    • no transparency
    • 72 dpi
    • PNG
  • Roku App Icon(SD) - This will be used for the app icon on the home screen as well as in the App Store. Changing App Icon will require an app update.

    Requirements:
    • 248 x 140 px
    • no transparency
    • 72 dpi
    • PNG
  • Poster - Treat this image as if it is your app icon. It will only be used in the Roku Channel store.

    Requirements:
    • 540 x 405 px
    • 72 dpi
    • PNG
  •  

Screenshots

These are examples of your content that will be displayed for your app within the App Store. They can be screenshots of anything, but we recommend exciting content with beautiful images to entice downloaders. Please note that screenshots are not required until the time of submission for approval.

 

Requirements:

  • 1920 x 1080 px
  • 72 dpi
  • PNG