Introduction to GA4 Introduction to GA4

Introduction to GA4

Vijay Sharma Vijay Sharma


Google Analytics 4 or Firebase Analytics is an analytics service that enables you to measure traffic and engagement across your websites and apps.

GA4 is a new kind of property with different reports and metrics calculation methods than what you're used to seeing in Universal Analytics properties.

  • We use both Firebase and Google Analytics to power GA4 on our platform.
  • You can learn more on how to set up your app for GA4, here.


To learn more about GA4, please refer to the official Google Documentation here.