Set up KVPs to target video ads.
To begin using KVPs with MAZ, set up your targeting keys in the MAZ dashboard, share the corresponding list of KVPs with your video ads service provider team, and then target ads in the video ads service provider's dashboard.
Keys
In the MAZ dashboard, enter a set of specified Keys to be used for targeting. The Key specifies the corresponding item level <Key> in your MRSS feed, which will be the data source for targeting.
For example, you may enter the key “media:keywords”, which would correspond to <media:keywords> in the below feed:
<item>
<content_id>5bae8a2b8c1abc5e1200001f</content_id>
<guid isPermaLink="true">https://video.example.com/watch/thevideo</guid>
<title>A beautiful sample video</title>
<description>A description, beautifully written</description>
<link>http://video.wired.com/watch/bbc-s-2-e-6</link>
<media:content url="http://sampleURL.mp4?type="video/mp4" medium="video" expression="sample" duration="1359" lang="eng"/>
<media:keywords>beautiful scenery, ott, MAZ</media:keywords>
<pubDate>Fri, 05 Oct 2018 16:57:54 +0000</pubDate>
</item>
Values
After entering the selected Key(s) in the MAZ dashboard, all new content entering the MAZ system will be processed to include the Key-Value pairs. In the above example video, a customer could target “beautiful scenery”, “ott” or “MAZ”, as those are values associated with the <media:keywords> tag.
Note: Keys added to MAZ will not work retroactively to content already in the MAZ system. MRSS feeds will need to be reprocessed to scrape new Key-Value pairs.
Video Ads Service Provider
Key-Value Pairs Setup
All ad targeting happens in your video ads service provider's dashboard. In order to set up targeting options, share a list of Keys and Values with your video ads service provider account manager who should then add the targeting keys and their correlated values on the dashboard.
Contact your video ads service provider rep for more information about setting up KVPs!