Subscription pricing adjustments can vary from store to store depending on their policies.
Increasing/decreasing subscription prices will affect your end-users who have already purchased these subscriptions. Here's a breakdown of the policies applied depending on whether you want to increase or decrease the price point for each app store.
Apple
Decreasing: All subscribers currently paying a higher price will pay the new price.
Increasing: You will either have the option to:
- Keep current price for existing subscribers
- Apply price change to existing subscribers. Existing subscribers will have to agree to the new price before they're charged. If they don't agree, their subscriptions won't automatically renew.
If you are increasing a subscription price within the MAZ Dashboard, please also reach out to submissions@mazsystems.com with which option you would like to move forward with.
Decreasing: Existing subscribers will be notified and receive the lower price on their next renewal date.
Increasing: Existing subscribers receiving a price increase will be notified of the price change 7 days from the date the price changes and will have 30 days to accept or their subscription will be canceled.
Amazon
Decreasing: New and current subscribers pay the new price.
Increasing: Only new subscribers will pay the higher price, previous subscribers will continue to pay the original amount.
Roku
Decreasing: All users will be charged the new, lower price at the next billing cycle.
For example, a User buys a monthly subscription for $4.99. One month later, the subscription price decreases to $3.99. Beginning with the users' next billing cycle, all users will be charged the new, lower price of $3.99/month.
Increasing: All existing subscribers will continue to pay the legacy pricing, which will last for the lifetime of their subscription. Only new users will be charged the new, increased pricing.
For example, a User buys a monthly subscription for $4.99. One month later, the subscription price increases to $7.99. Any new users that subscribe from this point on will be charged $7.99. Any user who subscribed at the $4.99/month price will continue to pay this price for the lifetime of their subscription.